December 2023 - May 2024
Product Designer, Visual Designer, Brand & Marketing Strategist
Figma, Illustrator, Discord, Zoom, Google Slides
Pet owners have to manage a difficult balance with managing their cats’ nutritional needs whilst also working busy schedules. Pibble One is a premium automatic wet food feeder that is designed to make owners’ lives easier and their pets’ lives healthier. It is the first automatic wet feeder that is self cleaning, compatible with any wet food brand, and can store up to 1 week of food. This automatic wet food feeder accommodates cats’ preferences while ensuring a clean and healthy eating experience. With features like self-cleaning and dynamic portioning, Pibble drastically simplifies pet care.
1. Receive assignment from Pibble team, accompanied with needs and requests
2. Present first pass to Pibble team
3. Iterate on first pass based on feedback
4. Present final pass to Pibble team
Along with the Information Architecture map, I also presented the Pibble team a prototype of the mobile application, which would sync to a physical feeding device for remote control of portions and times.
To sell and provide information on the product, the team wanted to create an ecommerce site. This site could also serve as a Help Center and troubleshooting forum.
For Pibble’s brand messaging, I wanted to keep things cute and lighthearted, but also simple and minimal. To the greatest extent I could, I snuck cats or cat-themed objects into all graphics (such as yarn that served as line dividers, or a cat tower in place of a traditional TAM/SAM/SOM chart).
Accounting for future expansions of the venture, I designed the logo so that the “P” could have multiple variants that looked like other animal heads.
In pitching to VC firms, the Pibble team went through multiple iterations of their pitch and investor decks. This is a compilation of my favorite slides I’ve created for them, and is in no way representative of their current pitch deck.
Pibble was a startup venture borne out of students attending Cornell Tech. At Cornell Tech’s open house event, Open Studio, we had the opportunity to advertise and showcase Pibble to visitors and attendees. As part of our advertising and marketing strategy, I created a ‘Meowseum’, which parodied famous artworks using Pibble’s colors and mascot.
Working with Pibble allowed me to challenge the extent of my creativity. Oftentimes, the team would give me a basic outline of what they expected, and it was my role to see how I could enhance their vision. Because I was working on Pibble, Veloda, academic research, and my own classwork at the same time, I had to become really adept at time management in order to juggle and excel in all these tasks.